Tesco has today launched a new brand and stores named Jack’s. Part of the Tesco Family, the company has said Jack’s offers "great tasting food that is grown, reared or made in Britain at the lowest possible prices to bring customers outstanding value".

The launch of Jack’s is part of Tesco’s centenary celebrations which will see the business mark 100 years of delivering great value to British shoppers.

Jack’s will proudly support Britain's food producing communities. 8 out of 10 food and drink products at Jack’s will be grown, reared or made in Britain and stores will stock a unique own brand range, also named Jack’s as a mark of quality and value.

In addition to the Jack’s brand, Jack’s will stock some familiar grocery brands and a range of general merchandise on a “When it’s Gone, It’s Gone” basis.

Jack’s will operate a low-cost business model that is designed to keep costs low and prices down. It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras, just good quality at low prices.

Tesco Group chief executive, Dave Lewis said: “Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now.

“It’s fitting that today, we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name: Jack’s. Great tasting food at the lowest possible prices with 8 out of 10 products grown, reared or made in Britain.”

Over the next six months Tesco will launch 10-15 Jack’s stores in the UK. The first two stores will open on 20th September in Chatteris, Cambridgeshire and Immingham, Lincolnshire, on sites which make use of excess Tesco space. The stores to follow will include a mix of entirely new sites, sites adjacent to existing Tesco stores, and a small number of converted Tesco stores.