With an increasing demand for manufacturers to make garden products that are safer and more environmentally sound, Sipcam UK has introduced ecofective, a green and organic range, made in Britain for the ethically conscious gardener.
Part of the Sipcam family, the ecofective products do not rely on conventional chemical pesticides or biocides but instead use natural ingredients. The new sub-category of Child and Pet Safe products have been designed to meet consumer demand, comprising of seven key products clearly labelled child, pet and bee safe.
The range is fully supported by a number of POS options, providing clear and engaging consumer messaging, helping retailers attract the attention of the increasing number of consumers looking for safer alternatives, says Sipcam UK.
The POS is made up of three compact FSDU’s which each focus on ecofective’s selling points. For flexibility of use the ‘Natural Solutions’ FSDU promotes all products within the range, whilst the ‘Child and Pet Safe’ version is designed for this specific sub-category. The ‘Safe to Clean’ FSDU is specific to ecofective’s unique multi-purpose probiotic cleaner. These versatile units can be moved around in-store to create a stand-alone display or can be used in conjunction with other gardening sundries, plants and pots to create appealing link selling opportunities.
Also available are one metre shelf header boards which also focus on the Child and Pet Safe and Natural Solutions message. These are ideal for maximising the product’s impact, provide the retailer with the flexibility of how much space to use and give the shelves a professional looking finish. Available in ecofective’s signature colours, these striking designs help to differentiate the products in-store. Coupled with a great service through a newly established team of Sales Agents and the support of Decco wholesale, retailers are already taking the POS to maximise the opportunity with this product range.