Scotts invests £5.3m in ad campaign
Published: 19 February 2010
The Scotts Miracle-Gro Company has put together a massive TV and in-store promotional plan for 2010 to support two established brands and two new product launches.
Throughout spring and summer, new products Miracle-Gro Patch Magic and Weedol Rootkill Plus, together with established brands Roundup and EverGreen lawn care, will be promoted via a £5.3m TV ad campaign.
This will be supported by in-store promotions, competitions and POS material.