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Scotts invests £5.3m in ad campaign

Published: 19 February 2010
The Scotts Miracle-Gro Company has put together a massive TV and in-store promotional plan for 2010 to support two established brands and two new product launches.
Scotts invests £5.3m in ad campaign
Throughout spring and summer, new products Miracle-Gro Patch Magic and Weedol Rootkill Plus, together with established brands Roundup and EverGreen lawn care, will be promoted via a £5.3m TV ad campaign.

This will be supported by in-store promotions, competitions and POS material.

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