Sainsbury's launches non-food catalogue
Published: 20 August 2009
Customers offered 'taster' of kitchen, dining, DIY and bathroom ranges available on supermarket website.
Sainsbury's has launched its first home catalogue to complement its new non-food online offer.
The 98-page catalogue will feature around 20% of the supermarket chain's entire online range and is designed, explains Sainsbury's, to give customers a taster of what's available on its website in the hope that consumers will venture online to view the full range.
The catalogue has been divided into sections, including kitchen, living & dining, bedroom, home, bathroom, DIY, sports and leisure and toys.
Customers who received Sainsbury's 'Fresh Ideas' magazine will receive the new catalogue in the post, although it will also be available free in store from this week.
Sainsbury's director of direct channels Tanya Lawler said: "We aim to grow our non-food revenue by one third over the next year, and online will play a big part in that."
Last month, the supermarket chain launched its non-food range, with an initial 4,500 lines offered online. However, this is set to rise to 8,000 by early autumn.