With two Bank Holiday weekends this month, and people expected to get going on their DIY projects, Polyseam is running a TV advertising campaign.
The ad focuses on the Graft range and aims to give people an insight into its versatility and ease of use.
The campaign coincides with the launch of the Graft Product Assistance app, which is now available for download from Apple, Google Play and Microsoft stores, and provides further information about the range, demonstration videos and special promotions.
Polyseam marketing manager Olando Salina said: "We're keen to raise awareness of the Graft brand and are confident that the TV ad, which will air on BT Sport 1and 2, ESPN, Home and Dave, will do just that. The distinctive packaging gives the Graft range a strong identity and will help it to stand out in the crowded DIY market. With the added information and offers that are available on the new app people can access additional practical advice that will help them succeed with their DIY projects."