Many online shoppers feel left in the dark when it comes to the delivery of their purchases, with one in three saying they often don't hear anything until their parcel arrives on their doorstep.
According to new research by delivery company DPD, 43% of online shoppers would like a more accurate estimate of when to expect their parcel, and the overwhelming majority - 91% - said they would be happy for e-tailers to email or text them with delivery details.
A little over half of those surveyed said they would like all their deliveries to be timed so they could be sure of being home to receive them, and when waiting in for a parcel 75% preferred a one-hour time window for their delivery.
The survey also found that one in five think retailers could do more to keep customers informed about their delivery, and 38% would like to be updated regularly on when to expect their parcel.
Commenting on the research, DPD CEO Dwain McDonald said: "Delivery is an integral part of e-retailing, playing a crucial role in the overall customer experience. For some shoppers, restricted or costly delivery options or poor communication can make or break a sale, but a good experience will enhance the e-tailer's reputation, build customer loyalty and in turn help drive more sales."