Dulux parent AkzoNobel has launched the UK's first academy for industry professionals, including architects, painters and decorators, with an official opening by Minister of State for Employment Priti Patel.
The academy will give more than 4,000 professionals the chance to upskill each year. They will learn about new techniques and ways of working and receive expert advice in applying paints and coverings, as well as gain an advanced understanding of the essential principles of colour, design and sustainability.
The academy will also equip industry professionals at varying stages of their careers with the skills to build, run and promote a successful company, with a variety of business and marketing courses available.
In addition, the first-ever City & Guilds Level 3 Certificate in Colour, Design and Professional Decorating - a qualification established specifically for Dulux Academy - will be on offer.
As well as training existing professionals, the Dulux Academy will tuition a new generation of painters and decorators, addressing the skills shortage across the industry. It will work with colleges nationwide to provide 350 workplace opportunities for promising students.
Said Ms Patel: "High quality apprenticeships are essential to support businesses and to help our economy prosper in the years to come.
"With its fantastic new training academy and City & Guilds Level 3 Certificate, employers like Dulux are leading the way. We are committed to working hand-in-hand with industry to boost the number of apprenticeships our economy needs."
AkzoNobel managing director for the UK and Ireland Matt Pullen added that in London and the south east alone there was currently a shortfall of 33,000 painters and decorators.
"The Dulux Academy will foster craft and entrepreneurship and give our industry the authority and professionalism it deserves."