The adhesive tape manufacturer, Shurtape is launching a high-profile advertising campaign for spring, to inspire homeowners and renters - and drive more traffic into stores. All three of the company’s leading brands are to be featured in its ninth consecutive year on TV, with double the investment in Duck Tape and FrogTape signalling a real commitment to awareness, sales and industry growth. A brand new Frog Tape ad will focus on how the product helps homeowners and renters improve their surroundings. It will run from March until the end of May alongside Duck Tape’s ads, which focus on the wide range of leading Duck products. The company’s T-Rex ad, will continue to highlight the uses for its ‘ferociously strong’ all-purpose and all-weather tape. The campaign is built around TV with ITV’s prime daytime shows Good Morning Britain and This Morning, the campaigns will also include Channel 4, Sky, Dave, Absolute Radio, TalkSport and Heart FM. Shurtape UK head of marketing, Alan Murray says: “We are looking at reaching over 20 million households with these campaigns. Working with some of the UK’s leading media channels means we can target different audience demographics, in the right context, at this key time of year.”
