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Mobile shopping to dominate Christmas sales

Published: 30 November 2012
As 'Cyber Monday' heralds the peak of online Christmas shopping sales, retail experts are predicting mobile transactions to increase ten-fold this year.
Mobile shopping to dominate Christmas sales
Tablets and mobile phones will become consumers' key route to bargains on Monday, December 3, according to research conducted by shoe retailer Cloggs.

It's good news for retailers such as Ironmongery Direct, which launched a transactional website earlier this year. Homebase and B&Q are also among those who launched mobile sites and apps within the last 18 months.

Financial firm Deloitte has predicted £3.2bn of in-store sales will be influence by smartphones, while a further £330m sales will be made directly through the devices. A further £500m, it said, will be made in sales via tablets.

UK consumers will make 115m visits to online retailers on Monday, according to information company Experian, 36% more than last year's Cyber Monday, and almost 20m more than the biggest online shopping day of 2011, Boxing Day.

Although Christmas Eve is not historically a lucrative day for sales in the retail calendar, this year could be an exception because it falls on a Monday. This means those retailers with 'click and collect' services - step forward Screwfix, Wilko and John Lewis - will see an extra boost to revenue from the last minute shoppers, according to Experian.

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