DIYWEEK.net

Shoppers in Cambridge have come to know and love Dickie, the mannequin who stands outside their local hardware shop - but now it seems there's a whole lot more to Dickie than anyone realised.
As reported recently on diyweek.net and in DIY Week, Dickie has become Mackays' very own celebrity. Standing by the door, he not only helps promote the shop's products and special offers but has also proved a big draw for the crowds.

He even helped get the Mackays name out and about by 'jumping on his bike' when the Tour de France came to Cambridge, and was filmed 'cycling' around the city.

Locals love having their photo taken with him too, for instance, when he was dressed up in a Cambridge United football club strip. But a more recent invitation to 'Take a selfie with world famous Dickie Mackay' turned out to be something else altogether.

Click here to find out what!