Keynote speaker named for BIRA conference
Published: 6 January 2015
Customer service specialist Andrew McMillan, formerly of John Lewis, has been confirmed as the keynote speaker for the British Independent Retailers Association's (BIRA) 2015 High Street Conference.
Andrew McMillan spent over 20 years with John Lewis Partnership, the last eight being responsible for leading customer service across the department store division. He is widely recognised for his role in developing John Lewis' much-admired sales and service culture, consistently held up as an example of best practice.
His enlightening insight into viewing employees as an asset rather than a cost, demonstrates how it becomes possible to deliver a degree of long-lasting competitive differentiation.
Mr McMillan's session will carry the conference theme, Building the Future Together, to deliver an inspirational keynote address with a focus on the customer experience.
The conference, for BIRA members and suppliers, will encompass a mix of current topics from the independent retail industry along with networking, an interactive expo and industry awards. The event takes place on Wednesday, May 13 2015 at Chesford Grange Hotel, Warwickshire. Go to
www.thehighstreetconference.co.uk for more information and to book a place.