Kasp is carrying out an extensive upgrade of its merchandising solutions to maximise impact and help generate demand in store.
The new range includes a 1m unit with illuminated Kasp header and fitted downlighters, a freestanding 30-inch unit for 'hot spot' areas, a slatwall POS pack, a 22-inch display panel for wall mounting and a countertop merchandiser.
The merchandisers are launched in conjunction with the 'put Kasp to the test' campaign which concentrates on three main messages: 1) 2007 prices held, 2) unrivalled service, 3) National TV advertising.
TEL: 01758 704704