Homebase has signed a sponsorship deal with Food on 4 television programmes that will allow it to showcase a range of home enhancement products.
The 19-month contract will give the retailer exposure for its exclusive range of Odina and Schreiber kitchens, dining furniture, cookware ranges and grow-your-own products.
The sponsorship bumpers will be seen on food programmes across Channel 4 and More 4, including Ramsay's Kitchen Nightmares USA, Simon Hopkinson Cooks, Ottolenghi's Mediterranean Feast and The Fabulous Baker Boys as well as programmes such as Nigella Bites, Jamie's Kitchen Australia and Nigel Slater's Simple Suppers on Good Food.
Jo Kenrick, marketing director for Homebase, said: "In sponsoring Food on 4 we believe we have the perfect platform with which to promote our exclusive Homebase kitchen ranges and our wider home enhancement products to a relevant, targeted audience."