Homebase and Hearst UK expand partnership with two exclusive paint ranges
Published: 21 April 2022 - James Mead
Homebase is offering customers even more choice when it comes to decorating projects with the launch of two exclusive paint ranges.
The new Country Living and House Beautiful ranges are part of the home and garden expert’s three-year partnership with the leading premium content and experience business, Hearst UK, and its magazine brands. Since joining forces in 2021, Homebase and Hearst UK have collaborated on ranges across kitchens, bathroom furniture, home furniture and accessories, lighting, outdoor structures, gardening, tiling, wallpaper and now paint.
The Country Living range is inspired by nature and brings the beauty of the countryside indoors with soft, delicate neutrals. The paint is made in the UK, and is durable for walls, ceilings, wood and metal with a luxury matte finish. It’s air purifying too, created with a special additive to make the paint completely non-toxic and harmless.
The House Beautiful range embodies modern, contemporary style, perfect for customers looking for more bold, vibrant pops of colour. The paint is also made in the UK and its washable finish is suitable for walls, wood and metal. Its stain repellent technology means that any liquid touching the painted surface turns to droplets, making it far easier to keep clean.
Each range has 30 carefully curated, on-trend shades.
Jason Hines, Trading Director for Decorative & Home, Homebase, said: “We’re excited to launch two exclusive paint ranges with our partner, Hearst UK. Filled with plenty of beautiful colour and quality finishes, our customers can pair these new ranges with our stylish furniture and home accessories."
“As the home and garden experts, we’ve got the inspiration, products and expertise to make decorating easy, and we can’t wait to see how our customers transform their homes with the gorgeous Country Living and House Beautiful paint ranges.”
Sharon Douglas, Chief Brand Officer, Lifestyle, Homes and Weeklies, Hearst UK commented: “We’re delighted to build on our Homebase licensing partnership with these brand new paint ranges. Our editors’ and stylists’ rich expertise in homes and interiors means that the Country Living and House Beautiful audiences regularly come to us for inspiration when in the market for a home upgrade. Collaborating closely with Homebase, our trusted specialists have created a colour palette that is on-trend, versatile and fit for the modern consumer.”
Customers can shop the new ranges online now and products will be available in Homebase stores nationwide from 9 May. Prices start from £35 for a 2.5L tin of House Beautiful paint and £38 for a 2.5L tin of Country Living paint.