Supplier High'n'Dry will advertise its Hedgehog Gutter Brush at some of the country's highest profile sporting events this weekend.
Hedgehog has stepped up its advertising at sporting events so that, on March 17, the product will have high-impact pitch-side presence during the Six Nations Wales v France rugby match at the Millennium Stadium Cardiff, as well as the FA Cup 6th Round Everton v Sunderland match.
The matches will be shown on BBC1 and ITV1 respectively and Hedgehog branding will feature prominently on moving LED boards around the stadiums during the matches.
Hedgehog Gutter Brush managing director Leo Martino said: "All eyes are going to be on some of the country's most exciting sporting events this weekend. The events attract huge viewing figures and will give our high-impact, eye-catching brand fantastic exposure among our core target market."
"It's a fantastic platform for us to support our loyal retailers by communicating direct with their customers, while also spreading the word and broadening our potential customer base."
As well as promoting the brand to attending supporters, images will be beamed to regional, national and global viewers via Sky Sports and Fox Sports Worldwide, said the company, which will offer mass exposure for the brand.