Gardman enhances core categories for 2018
Published: 8 September 2017 - Fiona Garcia
An example of Gardman's floral trellis
A new premium range of plant support products will be launched at Glee this year under the Blacksmith brand to trade consumers up through the category. This selection of key plant support products carries the finest hardwearing finish across a complete range offer, from obelisks to grow frames and single ring supports.
Not forgetting Gardman’s successful range of Grow It plant support, that includes bamboo canes, gard hoops and plant support frames at affordable RRPs.
Last year saw the successful re-launch of the Grow It brand, which was well received by customers and consumers alike, showing confident sales growth in this category.
To improve its proposition even further, the company has introduced a range of new aluminium greenhouses available in a single box solution, making it easier for retailers to buy and sell.
2018 will also see a number of new products and sub-ranges introduced to the Moulton Mill tools brand. Gardman has enhanced its comprehensive tools range with a wider choice of cutting tools and a stainless steel heavy duty shovel, all with key Moulton Mill qualities.
Also new for 2018 is a new stainless steel Moulton Mill Lightweight range, a selection of smaller, lightweight tools that have been especially designed to appeal to the older consumer or for anyone wanting to make heavy work a lot easier.
Category growth with double the number of SKU’s for Gardman’s contemporary artificial collection
Following Gardman’s 2017 significant growth in artificial sales, the company has expanded the artificial category with double the number of SKUs.
At Glee this year, it is bringing the whole artificial range under its decorative brand, EdenBloom, launched early last year.
Gardman has introduced more exciting NPD lines, including a range of realistic, maintenance-free trees, weighted hanging baskets and floral trellis in a range of sizes, offering consumers quick and easy solutions for decorative gardening.
Sarah Coleman, junior brand executive, commented: “The launch of our Pre-merchandised Artificial Trellis last year was such a great success that we are now extending the range and are even more excited about introducing our new floral artificial trellis lines for 2018. As well as new SKUs, these too will be available in EdenBloom branded pre-merchandised solutions, making it quick and easy for retailers to display and drive those off fixture sales.”
Gardman will be at Hall 19 Stand E30 – G31 at Glee this year.