DIYWEEK.net

Gardenex, the export federation for the garden and leisure industry, is to organise British pavilions at two major overseas exhibitions next year.
The organisation will be behind the initiatives at the National Hardware Show (NHS) in Las Vegas in May and at Spoga+gafa in Cologne at the end of August.

The federation will be applying for government grants for exhibitors via the UK Trade & Investment's Tradeshow Access Programme in order to enable eligible firms to exhibit at these two international trade fairs at a reduced cost.

Gardenex director general Amanda Sizer Barrett said: "The decision to include these two shows on the federation's list of initiatives again in 2015 was based on the high level of export orders secured by UK companies in the federation's exhibitor groups at both of these shows over many years.

"Both the NHS and Spoga+gafa have proved time and time again that they attract key buyers from around the world who are keen to source British products."

The National Hardware Show in Las Vegas is North America's leading national show for the sector, with lawn and garden the largest product segment. Spoga+gafa is one of the most important trade shows on the Gardenex export programme and has been an annual highlight in the federation's overseas initiatives for over 40 years. In 2015 the exhibition zones will comprise garden living, garden care, garden creation and premium and basic garden products.

Exhibiting in the Gardenex group at overseas exhibitions is designed to simplify the whole process for British firms.