DIYWEEK.net

Frosts Garden Centres has renewed its transactional website prior to the start of the 2019 spring season, in order to tie in with the retailer’s new-look branding and garden stores.

The family-run garden centre group teamed up with online marketing specialist Garden Connect to launch the new webshop at www.frostsgardencentres.co.uk, with the intention of reflecting  the new-looking Frosts. “It was important to us to renew our website to reflect our new brand,” said commercial director Claudia Roberts. “The new webshop has the same look and feel as the renewed look we are giving stores, to ensure brand consistency and customer experience both online and offline.”

The webshop is fully integrated with the OpSuite EPoS provided by DavRich, and also links customer data, so customers who shop both on- and offline can find their transactions in one single account. Ms Roberts explained: “Again, it’s all about offering customers a good experience. Garden Connect and DavRich teamed up to make this happen. All stock- and pricing is synced. It saves us a lot of time and customers can easily complete their online purchase.”

Frosts Garden Centres operates four branches across Oxfordshire, Bedfordshire, Buckinghamshire and Cambridgeshire.

“We have a huge potential in our area and launching a new website is just step one of the process,” explained Ms Roberts. “In conjunction with Garden Connect, we’re going to work on our search engine optimisation. The website is already search engine friendly, but we’re excited to make the next step to see how we can get more customers to our webshop and four centres via Google.”

Meanwhile, Garden Connect managing director Edwin Meijer said the new site is only the starting point in Frosts plans: “We’ve been working closely together with the marketing team of Frosts and DavRich to make this happen which is great, but it’s just the first step. During the discussions with Frosts, we decided to take a step by step approach. We’ll continue working together to enhance the customers experience even further and to create a profitable online marketing strategy for Frosts.”