Focus DIY launches loft insulation price war
Published: 13 February 2009
Focus DIY is slashing prices on its loft insulation following the news B&Q has cut prices of a roll to £1.
Focus is cutting prices to £1.15 for all 100mm x 1.2m x 4.8m loft insulation, which the chain says is equivalent to 20p per square metre, which usually sells at £11.99 a roll.
Its 100mm x 1.14m x 12.18, which was £21.99 is now £2.79 a roll.
B&Q's offer, which is backed by government funding and meant only for the general public, lasts as long as the one million rolls they've got for sale does.
The Kingfisher owned chain began prime time TV advertising of its £1 a roll promotion last night.
However, Focus' offer starts today (February 13) and will last until only Sunday (February 15).