DIYWEEK.net

The powertools and fixings specialist, based in Redhill, has revealed a rather cheeky side to its business with the release of footage from its new promotional video.

The independent proved its staff certainly aren’t shy when it comes to taking centre stage and being in front of a camera. Appearing in its new trade video, the team showed they were game for a laugh by dressing as 90s’ popstars, lying in a bath of nuts and bolts, modelling high-vis jackets and soaking themselves in drinks.

Fixings and Powertools Center owner Rex Nye even has a small cameo role in the video. Mr Nye, who also owns the Sussex-based builders’ merchant D.W. Nye, said: “I wanted to showcase our amazing team’s ‘always open’ attitude by pushing the boundaries a little bit and addressing the preconceptions of what people might think of the trade – that maybe we are somewhat outdated and stuffy, or even a bit boring. We wanted to prove we are anything other than that!”