Essential reading for retailers and suppliers in the home improvement market

Fixings and Powertool Center shows its sense of humour with new ad

Added: 14 September 2018 - Fiona Garcia

The powertools and fixings specialist, based in Redhill, has revealed a rather cheeky side to its business with the release of footage from its new promotional video.

 

The independent proved its staff certainly aren’t shy when it comes to taking centre stage and being in front of a camera. Appearing in its new trade video, the team showed they were game for a laugh by dressing as 90s’ popstars, lying in a bath of nuts and bolts, modelling high-vis jackets and soaking themselves in drinks.

 

Fixings and Powertools Center owner Rex Nye even has a small cameo role in the video. Mr Nye, who also owns the Sussex-based builders’ merchant D.W. Nye, said: “I wanted to showcase our amazing team’s ‘always open’ attitude by pushing the boundaries a little bit and addressing the preconceptions of what people might think of the trade – that maybe we are somewhat outdated and stuffy, or even a bit boring. We wanted to prove we are anything other than that!”

Printable View E-mail Bookmark
*

What do you think?


With Black Friday and Cyber Monday behind us, have sales picked up in your retail business ahead of Christmas?


Latest reader comments

re: Drews The Ironmongers to close after 87 years

Dave Percy
A Huge Huge loss to Reading, this store has always delivered on every level , the staff are amazing freindly knowligable and it was so nice ...

re: B&Q UK sales slide, as Kingfisher exits Russian and Iberian markets

BQ bob
How long will lowrys disastrous rule of kingfisher be allowed to continue she has overseen the destruction of Britain's best DIY store, one ...

re: Wyevale agrees sale of five garden centres

Kerry Megan Robinson
What will happen to the Cafe located in the Parley Wyevale Garden Centre when In-Excess take over?...

re: Digital is a powerful selling tool, says Toolbank

Toolking Tools
Toolbank is the very company that resists online development of resellers by not supplying to those that dont have a trade counter, so this ...

re: Kingfisher confirms sale and leaseback of B&Q stores

Abdul
I wonder how long the vision of the VL will continue to pull the group to the very bottom? How many days will it go before someone thinks ...

Most read stories