DIYWEEK.net

Shurtape is returning to TV with its largest campaign yet for Duck Tape and FrogTape.
Again targeting the mainstream consumer DIYer, during autumn both Duck Tape and Frog Tape will have slots throughout morning TV shows, giving the brands mass reach at a key time of day.

Says Shurtape UK head of marketing Alan Murray: "This demonstrates our commitment to our trade customers, who will benefit from a heavy TV push around the key autumn period.

"We are targeting a wide range of consumer demographics with these two brands and mainstream TV remains a key channel for us.

"We'll be amplifying the campaign with home interest media advertorials, in-store activity and social media programmes, which will help the end users understand the reasons for purchase at a key time of year for DIY."