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Digital Goodie acquires UK-based Maginus

Published: 6 December 2019 - John King

Digital Goodie, the Finnish creator of a digital platform for Headless Connected Commerce, has announced it has acquired Maginus, a UK-based company developing e-commerce software and technology solutions for mid-market retailers and distributors.

The combination is said to create one of the most scalable industry players with a complete suite of e-commerce applications.

Digital Goodie, founded in 2009, is a digital commerce technology company that provides a fully customisable connected commerce platform that connects online and brick-and-mortar to create a seamless user experience. Digital Goodie has a focus on the grocery industry with customers like Coop UK, and S Group, one of the largest retail chains in the Nordic countries. The Digital Goodie Connected Headless Commerce platform was included in the Gartner Digital Commerce Vendor Guide 2018 among the leading applications of the digital commerce ecosystem.   

Based in Manchester, UK, Maginus develops commerce software and technology solutions for mid-market retailers and distributors with the goal of providing unified customer experiences across physical and online channels. Its full-feature Order Management System (OMS) solution serves companies in B2B and B2C e-commerce. Maginus, which won Magento’s 2019 Shooting Star Award and Episerver’s Commerce Partner of the Year Award, is also an integrator of front-end e-commerce systems.

Irwin Kramer, Chairman of Digital Goodie says: “We are very excited to add Maginus to our e-commerce strategy as complementary add on to Digital Goodie. This combination creates a unique platform in the e-commerce market with a headless commerce offering built on a micro-services architecture with the ability to serve both grocery and general product retailers.”

The market opportunity in Order Management Systems is constantly growing. According to BDS Analysis, the global multichannel OMS market is expected to grow from $1.5 Billion in 2018 to $2.4 billion by 2023, a compound annual growth rate (CAGR) of 10.8% during the forecast period. Cloud deployment is expected to have the largest share of the multichannel order management market where the main growth factors are digital transformation, proliferation of smartphone and internet users, and multiple sale channels


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