Essential reading for retailers and suppliers in the home improvement market

ManoMano rebrands its online marketplace

Published: 19 September 2018 - Kiran Grewal

ManoMano has announced a transformation as the e-tailer announces a rebrand in line with its evolution.

ManoMano is the go-to place for every DIY need - an online marketplace dedicated to all things DIY and gardening. It has over two million products and has the largest range of DIY and garden products in the UK, all in one place online, to help the nation turn their DIY dreams into reality.

The French based e-tailer, which was set up five years ago by Philippe de Chanville and Christian Raisson, now operates across Spain, Italy and Germany and was launched in the UK in 2016. Nearly two million customers across Europe use the marketplace for everything from tools to materials to complete their DIY projects .

The rebrand marks five years of strong growth for ManoMano, tripling its revenue every year since 2013. The UK platform has also seen rapid growth since 2016 and reached last year's figures by July 2018.  

The aim of the rebrand is to differentiate ManoMano from its competitors, showcasing its differences; ingenuity and boldness in the DIY sector, and an online only marketplace. From a new logo, new font and pantone colours, ManoMano’s team of 300 colleagues have worked over 12 months to launch the rebrand. 

 

The old logo used the traditional colours of the DIY industry and was designed in a couple of minutes by hand using the very limited resources that ManoMano had available at the time. The new logo and identity, the company has said, showcase the brand’s quirkiness, trustworthiness and its passion for fun with the off-centre nut that typically represents the DIY sector, but with a twist. The dark blue is traditionally a colour that inspires confidence and the move towards green represents the garden sector.

Founder Philippe de Chanville commented on the rebrand: “We’ve come a long way in five years so it’s only right that we update the look of ManoMano so that it’s in line with what we’re all about- creating more love in this DIY world! Our aim is to inspire our customers, partners, fans, staff and we want to be the driving force behind the expansion of the DIY community across Europe with our messages of unity and encouragement. Breaking down barriers in the DIY sector and being a disrupter is our aim. ManoMano is not just about selling drills at a decent price, our aim is to be a brand, not just a marketplace.”

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