Essential reading for retailers and suppliers in the home improvement market

Choice Marketing adds three new garden centres and changes marketing agency

Published: 3 July 2019 - Fiona Garcia
 

The new additions - Highfield Garden World in Whitminster and Blackbrooks Garden Centre’s two new garden centres at Hastings and Lower Dicker – take the number of Choice Marketing’s members to 45, and bolster its group retail turnover to more than £135million.

Highfield Garden World managing director Tim Greenway said: “We are excited to join the membership of Choice Marketing. After many successful years as members of the Great Western Partnership, we now felt this was the correct time to move to a much larger buying group with a new marketing company. We look forward to meeting many of the members at various upcoming trade shows or at the Choice annual conference”.

Michelle de Lavis-Trafford, CEO of Choice Marketing said “We are delighted to welcome Highfield Garden World to the Group. They are a highly significant garden centre in the West Country, and are sure to make a major contribution to the Organisation. We are also delighted with the acquisitions from Blackbrooks, an existing member, who can further share the benefits that Choice Marketing can bring”.

Choice has also announced a change to its marketing agency, which is a significant move for the Group and its members. Ms de Lavis added: “As the group continues to expand, we felt it was time to look for a larger professional marketing agency who could develop our members’ marketing further and bring us new services and initiatives. We have found the perfect solution with Encompass, whose client base includes some leading high-street retailers and other large businesses”.

Choice Marketing was established in 2002 with 10 independent garden centres as a buying and marketing organisation. The group has now grown to 45 centres and has become a major player within the industry. The plan is to “take a break from active recruitment” once it reaches 50 members, with plans to consolidate its new membership.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How do you feel about the appointment of Boris Johnson as prime minister?


Latest reader comments

re: DIY inventor gets £100,000 investment for Wellitop

Gel
You're being optimistic expecting a response to a 9 year old story!...

re: DIY inventor gets £100,000 investment for Wellitop

Penny
Hi I live in Australia and am finding it really difficult to find somewhere on the internet to purchase wellitops. i manged to find one ...

re: Further Homebase closures ahead

Once a customer
good investigating diy week . There looks like will be more closures so will you keep us updated . Just seen Horsham closing so more than ...

re: Quick and easy wood treatment oil from Frogsuit

Beverley
Hi, please confirm if Frogsuit can be used on all external wood doors and sheds.RegardsBeverley...

re: Quick and easy wood treatment oil from Frogsuit

Chris - Frogsuit Ltd
Hi Arthur, thank you for your query. Depending on the product and the type of wood you may need to prepare the items prior to application. ...