Challs International, manufacturer of the Buster brand, has teamed up with Oxfam in the build up to National Plughole Week to improve sanitation in poor countries.
The company will donate 5p to the charity from every bottle of Buster product that's sold in the period. Bottles will have a neck collar with the message 'Together we'll help' and the campaign will be backed up with six national consumer competitions in print and online, school projects about water use and a Facebook survey.
Challs International expects to donate more than £8,000, which will buy water filters, rainwater harvesting systems and essential hygiene kits.
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