Carl Kammerling International has rebranded its premium storage range, CK Magma, following extensive consumer research.
The new branding now incorporates the coloured CK logo, transferring the brand heritage of the CK brand to CK Magma. The logo is designed to stand out on the shop floor, and is accompanied by the strap line 'Smarter by Design'.
With the rebrand comes a new catalogue, Storage Just Got Serious, which includes photography of the products and allows for technical features of the products to be clearly showcased.
Bold new packaging is also being introduced, and there is a new, 1m display unit featuring LCD screens playing product demonstrations to keep customers fully informed of the benefits of the range.