Bira website is shortlisted for national award
Published: 3 April 2017 - Jenny Wonnacott
The British Independent Retailers Association (Bira) has received national recognition in the Association Excellence Awards.
Bira's new website has been shortlisted for a prestigious award
Birmingham-based Bira is shortlisted for best association website in the national awards, following the organisation's recent rebrand and new website launch. The new site has fast become an essential source of information for the association’s members, featuring the latest legislation, hot topics and essential reading and viewing. With a mobile-first strategy, the site has been designed to make life easier for independent retailers, with information available at a time that suits them, whether it’s on their tablet, phone or computer day or night.
The Association Excellence Awards are respected across the sector. Entries are accessed by over 25 judges who are all chief executives of leading associations.
Bira's head of marketing, PR & events Sarah Arneson said: “The site's refreshed and simplified look, combined with enhanced content and improved search functionality, allows independent retailers to better interact with bira online.
“The new bira website contains everything about independent retailing today, and tomorrow. A hub of practical resources, advice and inspiration. The latest thinking, best ideas, opinions, interviews and case studies, drawn from across our retail world. All in one place, easy to find, easy to navigate and easy to share.”
The organisation worked with creative agency Certain to develop the website and a wider integrated campaign.
Certain managing director Phil Dean said: “This work is underpinned by some great insights from members. They wanted retail expertise, delivered in a clear and simple way, by people they could trust. Both the brand and the campaign reflect this need.”
A countrywide photo shoot and video interviews with members grounded the brand identity in authentic experience and creative for the campaign.
The website was recreated with new UX, concept design and full front end and back end build. An email contact strategy was also put in place to support the new site launch.