BHETA’s 2020 Exclusively Show in June will see the debut of a new ‘Launchpad’ shell scheme area designed to meet the needs of smaller manufacturers and suppliers in the housewares industry.  

With Exclusively’s proven track record for established exhibitor brands, the new Launchpad is said to provide a level playing field for smaller manufacturers, enabling them to gain exposure for their products without the cost associated with a full-scale exhibition stand.

The Exclusively ‘Launchpad’ initiative offers new suppliers a simple to use shell scheme stand at a very affordable rate, together with a full marketing package included in the price.

Will Jones, chief operating officer at BHETA, said: “One of the unique aspects of the Exclusively show is that it has always provided a level playing field for large and small brands. Our Launchpad initiative allows the newest and the smallest businesses to get in front of some of the industry’s most significant buyers; and helps retail visitors find something a little bit different.”