Yale has launched a new interactive retail display to promote its innovative Yale Doorman DDL (Digital Door Lock) range.
The brand's latest in-store initiative has been created in partnership with Newmarket-based point-of-purchase display specialist Arken P-O-P International, as part of a brand-led shopper engagement strategy.

Designed exclusively for the Scandinavian markets, the fully-functioning demo display features a 'live' door handle locking unit to allow DIY shoppers to engage and interact with the product.

Three retail display variations have been created, based around the same design. Each has been designed to suit specific store environments while delivering a consistent shopper experience.