Essential reading for retailers and suppliers in the home improvement market

Yale boosts specialist trade team with new appointment

Published: 19 July 2018 - Kiran Grewal

Yale has appointed Terry Groot to the role of Key Account Manager within its specialist trade team. Mr Groot’s new role will see him take responsibility for a number of key accounts within the trade sector, utilising his 24 years’ experience in sales and operations. He brings a wealth of knowledge to the role across the hardware and DIY market.

Terry Groot commented on his new role: “I’m thrilled to be joining the Yale trade team, particularly at such an exciting time for the sector. My extensive number of contacts within the industry will certainly help to encourage additional sales, aided by my experience in the sales and operations field. I look forward to throwing myself into my new role.”

Speaking about the new appointment, managing director at Yale, Nigel Fisher said: “We’re very pleased to welcome Terry Groot to the team. His appointment demonstrates our commitment to expanding our trade offering.

“I am sure that Terry will be a great asset to the Yale trade team, and we look forward to the see the successes he can bring for the brand.”


Mr groot lives locally with his partner, and in his free time enjoys plenty of outdoor activities including mountain biking.


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