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Wyevale reports surge in sales of ferns

Published: 21 April 2017 - Fiona Garcia
Sales of ferns soared by 44% in March compared with the same month last year
Sales of ferns soared by 44% in March compared with the same month last year

Wyevale Nurseries has recorded a 44% year-on-year increase in sales of ferns in March thanks to botanical interiors and fashion trend.

The company, which is based in Hereford, attributes the spike in sales to the plants being on trend in the retail, amenity landscape and domestic landscape markets.

Wyevale Nurseries sales and marketing director Adam Dunnett said: “It’s fantastic news. There are a few factors for the increase in sales, such as the interiors colour trend for 2017 being that of ‘Greenery’, and botanical and ferns featuring in prints and on fabrics. Our increase in fern sales would support this new trend.

“Ferns seem to be very popular not just because of their colour but also for their texture and the fact that they can be a standalone plant in a pot for any patio. 

The company has recently revamped its fern range and is also growing a new variety, Blechnum brasiliense ‘Volcano’.

Wyevale Nurseries supplies garden centres, landscape contractors, local authorities, foresters and landowners with trees, shrubs, hedging, herbaceous and specimen plants.

 

 

 

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