The home improvement retailer has launched a new loyalty programme exclusively for its trade customers – called Wickes TradePro – offering 10% off purchases in-store or online throughout the year, with no minimum spend.

The scheme has been created to ramp up Wickes’ price competitiveness in a market where both B&Q and Bunnings are actively targeting trade customers. The retailer said it will “ensure shopping at Wickes is always cheaper for trade customers, the Wickes TradePro app will allow trade customers easy access to their discount, alongside a handy store locator with opening hours”.

Targeted marketing will also be used to let TradePro members know about new products, latest offers and time-limited discounts. There will also be extra rewards and benefits for members throughout the year, together with exclusive entry to competitions through the brand’s English Football League (EFL) partnership. Trade customers will be able to obtain their 10% discount through the Wickes TradePro App or via an email voucher.

Wickes direct marketing manager David Elliott said of the launch: “We value our trade customers and have listened carefully to their needs, which is why we’re excited to announce the launch of our new Wickes TradePro loyalty programme. And this discount is a guarantee to our trade customers that their shop will always be cheaper.

“Wickes TradePro is a very competitive offering, exclusively for professionals, and will enable them to provide a better service to their customers, with the option to pass on savings.” 

To kick the new scheme off, Wickes is offering its TradePro members an exclusive 15% off on purchases made in store, every Monday throughout July and August.