Essential reading for retailers and suppliers in the home improvement market

Which Steamer stores have been saved?

Published: 10 January 2019 - Fiona Garcia
Steamer Trading
Steamer Trading's Guildford is one of the 27 outlets taken on by ProCook

Following ProCook’s acquisition of the Steamer Trading business, saving the retailer from administration, it has been revealed that 27 stores will join the new owner’s portfolio, whilst 10 face immediate closure.

The sale of the business was completed today after administrators were called in on January 9. The move will see retailer ProCook grow its retail estate by more than half, from 37 outlets to 64.

Whilst many jobs were saved in the deal, administrator KPMG explained: “There are 10 underperforming stores, which are not part of the sale and will close immediately. These closures unfortunately result in 79 job losses.”

ProCook owner Daniel O’Neill has said that the business will “endeavour to fill all vacancies across our stores by transferring people from closing [Steamer Trading] stores.”

The 27 Steamer Trading stores that ProCook has acquired are:

  • Bath
  • Beverley
  • Bishop’s Stortford
  • Brentwood
  • Brighton
  • Bristol
  • Bury St Edmunds
  • Cardiff
  • Chester
  • Chichester
  • Cirencester
  • Dorchester
  • Eastbourne
  • Guildford
  • Harrogate
  • Hereford
  • Horsham
  • Lewes
  • Lymington
  • Northallerton
  • Saffron Walden
  • Southampton
  • St Albans
  • Stamford
  • Thame
  • Truro
  • Witney

 

The 10 Steamer Trading Cookshop branches that ProCook has not acquired and face closure are:

  • Battle
  • Bluewater
  • Bournemouth
  • Cambridge
  • Dorking
  • Glasgow
  • Heathfield
  • Taunton
  • Wells
  • Westerham

 

KPMG added: ‘A further store – trading under the Divertimenti brand in Knightsbridge – has been acquired by Divertimenti Limited. [Steamer Trading Cookshop’s Ben Phillips has bought this store.]  Both deals will save 332 jobs.

Steamer Trading acquired Divertimenti in 2016, taking on the flagship store in London's Knightsbridge, the Divertimenti Cookery School (which is housed in the two-storey London store), the brand’s online business and its distribution hub in Worcester.

Steamer had already closed the doors to its Marlow store in 2018 after it was approached by pub chain, Marstons about turning the site into a restaurant and bar. However, those plans were reportedly scrapped, as Marstons then sold the Grade II listed building on to developers for £4.5million.  

Industry charity, the Rainy Day Trust is calling for any Steamer Trading staff who have been affected by the closures, and need advice or support, to get in touch on 0203 192 0486 or email info@rainydaytrust.org.uk  Application forms for assistance from the charity can also be downloaded from www.rainydaytrust.org.uk/get-help/apply-for-help/

Steamer Trading
Steamer Trading's London store, trading as Divertimenti, has been saved in a separate deal by former Steamer managing director Ben Phillips

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How do you feel about the appointment of Boris Johnson as prime minister?


Latest reader comments

re: DIY inventor gets £100,000 investment for Wellitop

Gel
You're being optimistic expecting a response to a 9 year old story!...

re: DIY inventor gets £100,000 investment for Wellitop

Penny
Hi I live in Australia and am finding it really difficult to find somewhere on the internet to purchase wellitops. i manged to find one ...

re: Further Homebase closures ahead

Once a customer
good investigating diy week . There looks like will be more closures so will you keep us updated . Just seen Horsham closing so more than ...

re: Quick and easy wood treatment oil from Frogsuit

Beverley
Hi, please confirm if Frogsuit can be used on all external wood doors and sheds.RegardsBeverley...

re: Quick and easy wood treatment oil from Frogsuit

Chris - Frogsuit Ltd
Hi Arthur, thank you for your query. Depending on the product and the type of wood you may need to prepare the items prior to application. ...