Essential reading for retailers and suppliers in the home improvement market

Which? says B&Q website is bottom of the pile

Published: 21 October 2013
B&Q's website has hit rock bottom in Which?'s annual survey of online shops, with one user reporting how they suffered "a truly terrible experience".
Which? says B&Q website is bottom of the pile
The consumer organisation asked more than 14,000 of its members their views about the ecommerce sites they had used in the previous six months. Overall scores for each online shop are based on customers' satisfaction with the store and their likelihood to recommend it to a friend. The survey also gives customer ratings for price, product stock, delivery, website usability and the returns process.

Leading DIY retailers performed extremely badly in last year's report, with Homebase.co.uk coming 92nd out of the 96 websites surveyed, while B&Q came in second to last at number 95. But if B&Q thought it couldn't get any worse, it was wrong. This year, diy.com has slumped one final notch and now languishes at the very bottom of the table.

Criticised for being a hard-to-navigate website, diy.com received a customer score of 55% in the survey, while lizearle.com - top of the online shops for a fourth year running - got 95%.

One B&Q shopper told Which?: "I had a truly terrible experience with shopping online. The stock availability was incorrect and the whole customer service experience was rubbish."

On the other hand, Toolstation was not only a new entrant this year, but went straight into the top 10, earning praise for its knowledgeable staff and good delivery policies.

PCWorld's website had the distinction of being in bottom position last year but now that B&Q is there PCWorld has moved up one.

Survey respondents said the main reasons for shopping online were because it is cheaper and easier to find what you're looking for. But the biggest irritation was being forced to pay for - or paying a lot for - postage and packing.

Top delivery bugbears included items turning up damaged (9%), which was the main gripe, followed by deliveries not turning up (8%), inability to choose a delivery slot (7%) and delivery outside the agreed time (6%).

Couriers came bottom of the pile when consumers' opinions and experiences of different delivery methods were compared. Regular post was the favoured way of receiving online shopping.

Comments

10 November 2017 16:36:56
Roger
I agree that b&q have got it badly wrong on their new website.whoever programmed it should be sacked. For a start, the menu button does not work. Secondly, and most importantly there isno longer a search panel, where you can type a search for a specific item. The stylised blocks covering their general stock is just not good enough. I need to be able to specify what I want and not have to scroll through hundreds of items that I don't want. B&q need to put this right now, or why should I want to shop with them again?

(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


With the festive season and any purchases now in full swing, are your tills ringing and are you expecting strong sales this December?



Latest reader comments

re: Amazon late for launch down under

Gel
...and no doubt paying miniscule tax revenue to Australia, as per their global operations elsewhere....

re: Tommy Walsh: 'I'm really proud of my £1 tools'

Billy
I bought 2 pairs of small pliers from pound land and on first use to close a soft crimp on my fishing line snapped in my hand and gave me a ...

re: Flooring Republic set for “monster growth” in UK

Thomas Morgan
After months of searching for the correct flooring, my wife finally found one at Flooring Republic. We purchased the wooden flooring for ...

re: Retailers urged to be wary of counterfeit goods on Black Friday

Dino NicK
The only reliable way to STOP the fakes market is by serializing the original goods and offer the possibility to end consumers to check the ...

re: Pest-Stop helps blitz bed bugs

Pest-Stop
Hi Ely,The active ingredient is permethrin and is a fumite type product in which the fuse is lit for the product to work in the target area....

Most read stories

Jobs Board

Newsome Tools are a privately owned company established  50 years ago. We have an enviable r...

Apply