Westland has launched a multimillion-pound ad campaign.
The ads focus mainly on the new West+ compost with four-month feed technology after dedicating £1m to highlight the qualities of this product.
The ads feature animations by Wallace & Gromit creator Aardman and debuted across the UK and Eire on April 20.
The campaign is running on ITV, Channel 4, core Sky channels and various digital networks.