Following a year of unprecedented turmoil, this year’s festive season feels more important than ever as much of the population looks to Christmas as the shining beacon of hope on the horizon. With six months to go, many garden retailers will be already thinking ahead to how they can maximise this incredibly important sales period. One company who is on 'your side'mand is doing everything it can to make Christmas 2020 easier than ever for retailers is Premium Christmas Trees – the go-to brand for wholesale Christmas trees.
During recent months, Premium Christmas Trees – proud members of the British Christmas Tree Growers’ Association – has been working tirelessly behind the scenes to update and improve its retail support tools, to ensure that retailers are armed with everything they need to quickly and easily secure stock and help drive sales of Christmas trees either instore or online.
New website launching soon!
The shop window for Premium Christmas Trees’ range of cut and pot-grown trees, the new website, will make it easier for retailers to choose the right stock. From classic Normann Fir and Fraser Fir, to the Norway Spruce, and the very successful Nordmann slimline designs which are revolutionising the presence of real trees in smaller, contemporary homes, the company’s full offering will be easy to view via the new look website.
Interest in added value products such as wreaths, greenery, stands and accessories can also be registered via the site, making it a real one-stop-shop for all things Christmas this year.
However, Premium Christmas Trees’ Sophie Holt is also hoping the new website will help retailers to better understand the unbelievable work that goes into cultivating such high-quality trees. She said: “We appreciate that many retailers will want to simply place their orders, but we hope they will take the time to dig a little deeper into what makes us tick, and what sets our trees apart. We are incredibly passionate about our work and ensuring we bring to market the best quality trees, backed by an environmentally responsible ethos and unrivalled professional service. Covering topics such as the growing cycle, grading and selection, and our values and retail ‘promises’, the website updates will arm our retail customers with everything they need to source the best trees and support their customers with a product that is friendly to both the earth and their pockets, whilst also providing that stunning backdrop that epitomises Christmas for many.”
New point of sale to help consumers make the right choice for their Christmas needs
New for 2020 is Premium Christmas Trees’ latest point of sale and merchandising support. These new resources are designed to make it even easier for retailers to help consumers make the right Christmas tree choice for both their home and budget.
From downloadable posters to PVC banners, the new library of collateral will include vital tree care information, details on how each tree is grown and selected, and handy information on unique products such as Premium Christmas Trees’ exclusive Slimline Trees.
All Premium Christmas Trees new point of sale and marketing collateral can be obtained when an order is placed. Alternatively speak to your Premium Christmas Trees contact to find out more.
Prize freeze & pallet deals
There is no doubt that 2020 has been a year that none of us could ever have predicted which is why Premium Christmas Trees has confirmed it will be largely freezing its prices for the forthcoming festive season. Sophie Holt said: “Now is not the time to be increasing our prices and as such we have promised to freeze almost all of our prices to enable retailers to better forecast budgets for 2020, whilst ensuring they can continue to deliver excellent value for money for their customers.”
This promise to deliver value for money can be seen within Premium Christmas Trees’ new pallet deals, including its exciting new trial pallets which give you a chance to see the quality for yourself whilst reducing your exposure. Analysis by the company shows that almost all of those who order a trial pallet one year, significantly increase their order the following year.
To see the Premium Christmas Trees difference for yourself please visit www.premiumchristmastrees.com or call the company on 01257 793748 to discuss your tree requirements for Christmas 2020, and book a visit. The company has a nationwide team who can come to visit you at any time – get in touch to find out more.