Victoria Plumb, the online retailer of bathrooms and bathroom accessories, is reportedly on the verge of being sold.
DIY retailers, builders' merchants and private equity firms are expected to be interested in acquiring the company in a deal likely to be worth over £150m.
Victoria Plumb - the trading name of Hull-based Victoria Plum Ltd - was established in 1999 by brothers Shane and Jason Walker and has enjoyed rapid growth.
The brand, which designs, manufactures and supplies a range of bathroom products direct to the public and trade, achieved a £4m turnover within its first three years, and over the two years to this February, sales doubled from £13.7m to £26.2m. Pre-tax profit over the same period went from £3.7m to £6.0m.
The family-owned Walker Group bought the rights to the MFI brand from MCR for a reported £250,000, after the furniture retailer went into administration in 2010. Walker Group also bought the Focus DIY brand from administrators for a reported £300,000.
Victoria Plum and Walker Capital directors Malcolm Walker and Lee Davies are also directors of Land of Leather Direct.