Essential reading for retailers and suppliers in the home improvement market

Varta launches Christmas ad

Published: 3 December 2018 - Fiona Garcia
 

Varta Consumer Batteries is the latest brand to release its Christmas TV ad in the run-up to the big day, investing in an advertising campaign that it expects to reach an audience of more than 18 million consumers during the peak-selling period.

The batteries manufacturer’s commercial will air from today (December 3) in prime-time slots across multiple channels, including ITV, Channel 4 and Sky 1.

Varta explained that, for the first time it has dedicated 13% of its spend to on-demand channels since November 23.

The Christmas campaign will see the re-appearance of the popular ‘Max and the Train’ advert, which made ts debut last year and offers a nostalgic look at Christmas over the decades, with Varta at the heart. The commercial depicts a young Max and his toy train, powered by batteries, enjoying the festive season from the 1980s through to today.

Varta trade marketing manager UK & Ireland Clare Rix commented: “It’s incredibly important to Varta that we invest in the UK market and support retailers, so I’m thrilled to continue our festive TV advertising this year. Anything we can be doing to help remind consumers to stock up on batteries at the peak sales period is important to us.”

Varta’s investment in the TV campaign follows a major brand refresh, which includes the launch of new packaging and a renamed product range. As part of the Varta relaunch, the manufacturer revealed the new brand slogan ‘In Service for You’ which is designed to convey how the brand is “a reliable partner at a consumer’s side”.

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Which, of the following product categories, do you find the most challenging to merchandise effectively?








Latest reader comments

re: Kingfisher CEO to step down as profits dive

B&Q bob
One kingfisher range has been a total disaster despite however the board paints it. Millions lost in lost sales caused by Out of stocks ...

re: Toolstation.com excels in Which? website survey

Ray Pearce
Toolstation is always straight forward from ordering from the catalogue to receiving the items and a comfortable welcoming place to browse ...

re: Better Bathrooms goes into administration

Carolyn Muggleton
HiWe purchased a shower enclosure from Better Bathrooms which we have returned to them and asked for our money back.. The amount we ...

re: Woolworths staff reunited by new website

Pam Jones
looking for Brian Finch who worked as an undermanager to Mr. Cotton in Ebbw Vale woolworths....

re: 13-year-old's invention goes into production

Gel
No point in responding to an 8 year old post!...

Most read stories