Essential reading for retailers and suppliers in the home improvement market

UPDATE: Scotts to sell Solus brands

Published: 22 May 2015
The Scotts Company (UK) general manager Sheila Hill says buying the Solus business and own brands was not the wisest investment but that the addition of birdcare brand Chapelwood will make Scotts a stronger business.
UPDATE: Scotts to sell Solus brands
Scotts Miracle-Gro today confirmed that it plans to sell all bar one of the Solus own brands it purchased when the garden wholesaler went into administration last year. While Yeoman, Joseph Bentley, Botanico, Garden Nation and Bermuda are now up for sale, with several unnamed parties already expressing an interest, birdcare brand Chapelwood will remain in Scotts' portfolio, with the company planning a relaunch this summer.

Talking to DIY Week today, Ms Hill said of Scotts' decision to purchase the brands: "In hindsight it probably not the best thing we've ever put our money behind."

However, she added that Scotts there are no hard feelings and Scotts is now looking to invest in and develop the Chapelwood brand in order to strengthen its existing offer to garden retailers.

"Our original vision when we bought the brands was to keep all categories and create a one-stop shop to meet retailers' gardening requirements but the market is pretty crowded now and very aggressive on pricing. We need to look at keeping brands that we can invest in long term.

"I was personally not involved in the decision to buy the brands but our attitude is very much 'that's business'. We did our very best but you can't win them all and sometimes it doesn't work out. We've had to re-adjust our original vision....We will come out as a stronger business at the end of this."

Scotts believes Chapelwood is a good fit for the business and is investing in new packagaing, merchandising units and advertising to support a relaunch this summer.

Ms Hill said: "The brand has a lot of resonance with the industry... We are going to take Chapelwood out to our customers and do what we do best and add some value to help drive category growth."

Scotts is now entering into talks to sell the other brands, which could potentially result in job losses. She told DIY Week: "All of our efforts and concentration have been on the consultation process on the other brands until now but we are ready to see what we can sell. There are a few interested parties and we can start negotiations with them."

She added: "I can't comment further on job losses at this stage, as we are still in the consultation process but we will provide an update when we know more."

Read more in the June 12 issue of DIY Week

Comments

24 May 2017 16:42:24
Lionel Pritchard

Is it possible to purchase a new cover for a Camelot Regency Round Gazebo 3.5 m Mocha

Many Thanks

Lionel

03 April 2017 15:47:06
Ronald Ward

Solus Garden & Leisure Camelot Directors Chairs CAM0075 / Navy

Is it possible to purchase the Polyester fabric back pieces seperately for the above chairs?

22 May 2015 01:01:00
By Another Ex Employee of Solus
They know more about this now, why has nothing been said? Apart from a skeleton staff there's nothing left at Solus' Droitwich site and all employees know their fate so why have no more comments appeared or news broken?

(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark

What do you think?


Retailers: what are your thoughts on Smart Home Technology?


Latest reader comments

re: UPDATE: Social housing B&Q vouchers leaving DIY SMEs out in the cold

Anne Duffy
I got an £85 b&q decoration card was told got on the 6th March & they said it was used on the 8th which would be hard as I went to use it ...

re: Homebase scraps Spend & Save loyalty scheme

Gel
Homebase have also abandoned the "Click + Collect" service they offered until recently. A useful facility that has been removed by the new ...

re: John Lewis profits plummets by more than 50%

Paul
Not surprised by this. My small experaince with them was lots of staff walking around in 2 or 3's chatting not offering to help. When ...

re: STIHL to showcase cordless garden tool range at Glee

Gel
I wonder if this means that their previous lock down on Stihl dealers selling outside their area is now gone, or just on these Li Ion ...

re: Homebase scraps Spend & Save loyalty scheme

Jeff
I have an expired Homebase card. Have they stopped issuing new ones or renewing old ones? If so has it been replaced by Nectar card...

Most read stories