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Upcycling trend sends craft paint sales soaring

Published: 4 March 2015
Homebase has seen a 78% year-on-year increase in the sale of craft paint, thanks to the trend to upcycle furniture and give it a new lease of life.
Upcycling trend sends craft paint sales soaring
Upcycling involves reusing an object in a new way without degrading the material it is made from, and craft paint allows almost any material from wood to ceramic to be painted over and given a facelift.

Homebase paint buyer Heather Taylor said: "Homeowners are looking to quickly inject individual personality into their homes and what better way to do so than decorating furniture exactly how you want it to look.

"Our best-selling, Rust-Oleum furniture range has seen a 150% year-on-year increase to date. You don't have to be a skilled painter or incredibly creative: with our Rust-Oleum crackle paint, for example, you simply brush it on and it creates a vintage paint effect."

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