Sixteen Travis Perkins branches across the North of England have been earmarked for the roll out o a dedicated tool hire brand called Hire It.
The chosen trade counters, which previously offered a hire service, will now benefit from a wider portfolio of high quality tools, supported by the industry expertise of the Hire It team. The move follows in-depth customer research to find out what is expected from a tool and equipment hire supplier.

According to Travis Perkins, the results showed that tradesmen want a dedicated hire offering with specialist staff and equipment on hand when they need it. Hire It operations director Steve Day said: "Purchasing and maintaining tools and equipment can be a big drain on the profit of many construction companies. By extending the current hire offering in this region we can meet customer requirements through a financially viable solution which guarantees high quality equipment.

"The dedicated Hire It team combines the service and availability found at traditional Travis Perkins counters, backed by the added strength of a hire offering. By rolling out this branch format, we're providing a convenient service that will go a long way to supporting our customers and their own businesses."