Essential reading for retailers and suppliers in the home improvement market

Trading after Brexit will not halt says What More UK

Published: 5 November 2018 - Kiran Grewal
 

With international sales higher than ever before, What More UK has said it has prepared for Brexit with a long term business plan. Director of What More UK, Tony Grimshaw said: "We inadvertently began making provision for Brexit, five years before the referendum. We looked at our export business and decided it had too much emphasis on Europe. We decided to spread our search for new retail partners into new areas such as the USA, South America, Canada, Eastern Europe and Africa. In all these areas we have had significant successes."

What More UK send their products to 72 countries worldwide and are continuing to seek word wide retail opportunities. As a member of The Made in Britain Campaign, the company said it is proud to support and promote british manufacturing.

Mr Grimshaw continued: "Business is business and politics are politics. No matter which Brexit is decided, trade will continue, British products are recognised all over the world as quality. The right products of the right quality at the right price, backed up with the right service will always be accepted.

Whatever politians decide or don't decide. It is a big world out there and our quality Wham products are ready, willing and able to fill the shelves of any retailer, no matter where in the world they are."

Over the last two years What More UK have replaced all 52 of their injection moulding machines. Ensuring they have the most up-to-date equipment on offer from Germany and Italy.

John Monk Trading Company, one of New Zealand's largest importers of house ware and giftware have been working with What More UK for over 10 years and are confident the relationship will continue to flourish.

The owner, John Monk said: "We like the way What More UK conduct business, with their straight up attitude and flair for developing new innovative products. We have seen this company grow and develop into a worldwide recognised brand with quality product. Made in England is a very strong selling point for us in New Zealand and our major retailer Briscoes has grasped this, the What More UK range had grown to be a category winner. Through the years we have experienced turbulent times with currency fluctuations, raw material costs, more recently Brexit uncertainty and shipping costs , however What More sales have still been maintained."

GeeTee's are independent retailer's, local to What More UK, with numerous stores in the NorthWest of England have been trading with What More UK for almost 20 years.

Managing director of GeeTee's, Jonathan Twist said: "What More UK have been our number one supplier of plastic housewares and now bakeware since we started trading with them in 1999. The Wham name and their various brands continue to be synonymous with high quality and top value, traits that we too are identified with and that our customers depend on.

"Products made in Britain, not to mention in the North West of England, where we are based, are also highly attractive to us and our shoppers."

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