Essential reading for retailers and suppliers in the home improvement market

Third year and counting for Sterling

Published: 7 September 2007
Phoenix Security Products, has announced it is to sponsor Britain’s Best Security Retailer for the third consecutive year.
Third year and counting for Sterling
Britain's Best Security Retailer Award is awarded to a retailer that demonstrates a wealth of retailing strengths including an ongoing level of outstanding service, with high levels of customer satisfaction, and highly focussed merchandising.

"Security is a very important category for most sectors of the retail marketplace, and Sterling believes that it is important to celebrate all the hard work that retailers do to help keep people safe, and it is even more important to reward excellence," explained Rex Atkins, marketing director of Sterling.

Sterling's continuing support illustrates the degree of importance it attaches to raising the awareness of security products as a category among retailers.

It also highlights the many issues surrounding security – whether that means providing a good depth of range, POS, offering additional services such as key-cutting, or working with the local community and crime prevention officers.

"But all these things depend on what their customers need, and that will change from place to place," said Atkins.

"What doesn't change is those men and women who work hard to make sure that their customers get the products and service they need to keep them safe – tailored to their requirements. And that is what Sterling is looking to encourage."


Founded in 2003, Britain's Best Retailer Awards was formed when DIY Week, Hardware & Garden Review and Housewares Magazine joined forces to create a bright new event celebrating the best of Britain's hardware, housewares and diy retailers.

As Sterling has a stated commitment to quality, value and service, Mr Atkins says it is committed to helping retailers get great sales, and see them thrive in a competitive arena.

"As an experienced company in the security industry, Sterling has the expertise and the knowledge to recognise excellence from retailers," he added. "As an innovative supplier that is constantly looking for new solutions for security needs, Sterling is glad to be able to help reward great service and initiative within the industry."

Forms for individual entry or for the trade to nominate retailers are still available.

For more information: contact Elanor Sayers on 020 8651 7158 or


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