Essential reading for retailers and suppliers in the home improvement market

The Range's Christmas campaign aims to attract new shoppers

Added: 11 November 2014

The new ads show a more inspirational side to the products on offer and are aimed at driving consumers in-store that have not previously shopped with the retailer. Said founder Chris Dawson: "We're not the bottom. We're not Poundstretcher. We're not Wilkinson, not B & M, we're a working man's John Lewis."

Printable View E-mail Bookmark

What do you think?

As the Brexit saga continues, what do you want the Government to do?

Latest reader comments

re: Rosebourne completes purchase of Wyevale centre

Patricia Mills
Do you still have a cafe or restaurant, as I was going to brjng some elderly ladies for lunch and a browse around shops and garden centre. ...

re: Women line up for B&Q DIY classes

Tara Boolakee
HelloJust wanted to ask whether you still provide DIY classes anywhere near around Brentford TW8 .Thanks TaraQSCA...

re: New B&Q trade discount card offers up to 25% discount
Don't bother responding to an 11 year old post; get off your b*m and visit local store....

re: IKEA rival to open 15 stores in Ireland
Seems to be vast over provision of stores for size of market!...

re: JML appoints new board member

Stupid to respond to 7 year old story, expecting response! Never heard of Google?Staff will likely have moved on....