Essential reading for retailers and suppliers in the home improvement market

Tasker’s undertakes overhaul and re-positioning of brand

Published: 7 June 2007
One of Liverpool’s premier home improvement outlets is re-working its appeal with changes to its website, product mix and internal store environment.
Managing director John Tasker says every aspect of the business is being examined and improved.

"The way we look at this is not as a one-off project, but as an ongoing exercise not just in the way we look now but also in the way we intend to look in the future. Major changes are taking place and will continue."

He added the business is changing its profile and introducing "high-value inspirational and aspirational design-led products".

The business's marketing has also been reviewed and new marketing initiatives have been adopted.

The next phase of developement will take place within the next few months.

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