T-Rex Tape is getting stuck into more national broadcast activity this month by teaming up with TalkSport on a high profile radio campaign.

Owner Shurtape has partnered with the popular Hawksbee and Jacobs afternoon programme by creating a"Ferocious Prize Giveaway" in the run up to the Easter period. For two weeks, listeners will win ferocious prizes with T-Rex Tape – while the presenters themselves will be promoting the product editorially. Consumers will be encouraged to respond to a mystery player clip that features ferocious tackles.

In addition, a series of targeted adverts have been booked on the station throughout the day, to communicate the product’s all-weather strength and drive traffic into stores at this key time of year.