Essential reading for retailers and suppliers in the home improvement market

Sugru to double retail presence with new family-safe glue

Published: 22 September 2017 - Kiran Grewal

The inventor behind the world's first mouldable glue, Sugru, has today launched a brand new Family-Safe, Skin-Friendly Formula expected to double the brand's presence in retail by the end of 2018. This come's after Sugru partnered with Wilsons of Colchester to further expand its distribution into independent retail outlets.

Sugru's new Family-Safe formula will be available alongside Original Sugru mouldable glue - the major difference being that children as young as eight years old can use it to fix and redesign their things without the need for adult supervision.

Currently more than 6,000 retail outlets stock Original Sugru, most of them operating within the DIY market including retail giants Adeo and Kingfisher Groups. The new Family-Safe Skin-Friendly formula is set to double this, opening up opportunities with new craft, stationery and mass market retailers as well as increasing presence in existing retailers such as Hobbycraft and Rymans in the UK and Target and The Container Store in the US.

Inventor and Sugru CEO, Jane ni Dhulchaointigh comments: "When I first had the idea for Sugru, I imagined this space age rubber that could fix and improve almost anything. I wanted to build a product that was useful in people's day to day lives and would in some way help tackle today's throwaway culture.

"The first step was to make something strong and durable and the second step was to make something everybody could use. The new family-safe formula truly allows us to realise this dream and extending our reach into retail is the only way we can achieve our biggest ambition - to get the next generation fixing and making again."

The new product is a direct result of regular investment in the company's future-focused research and development projects, in part made possible with the support of the public via two very successful crowdfunding campaigns. Since 2015 Sugru has raised over £5 million from over 4,600 investors breaking two crowdfunding records and winning several awards along the way.

 

 

Source: Sugru
Related articles:

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark

What do you think?


What does the term DIY mean to you?



Latest reader comments

re: Toolstation.com excels in Which? website survey

Joe
john in the yeovil branch was pleasant very comitted does his job very well...

re: B&Q and Valspar partnership to "transform the paint market in the UK"

john stevens
valspar trade emulsion 2017does not cover even after 5 coats...

re: New Bunnings Warehouse to create 25 jobs in Harlow, Essex

Del
When are you going to open new store in Harlow essex...

re: Kingfisher first half profit exceed expectations

bq bob
Company is a shambles under new Ceo and directors experienced staff have left due to disgraceful pay cut to shopfloor staff of nearly £2500,...

re: Toolstation.com excels in Which? website survey

n.brindley
Been into Kirkcaldy store twice .Service first class returned goods with no problem .The staff always friendly and so helpful .Wiil ...

Most read stories