STV says it is on track to sell over 10m units of pest control products a year thanks to a dynamic marketing strategy that has built a combination of keen opening price points and value-added products into key ranges including The Big Cheese.
In 2016 STV is rolling out the new-look Ultra Power range under The Big Cheese. Ultra Power products feature a money-back warranty on pack with an assurance of 'Quick Results - Guaranteed' that encourages end users to trade up.

Ultra Power trap sales alone grew by 74% in 2015, and with the addition of fast-acting baits and bait stations, as well as electronic traps and repellents, STV believes this apex range is set fair for further strong growth next year. STV is building distribution through selected wholesalers and cash-and-carries nationally.